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On April, 2014

Browsing all posts on April, 2014

  • April 26, 2014
  • By admin
  • Comments Off on With higher mobility, social networking giant Facebook’s revenues increase to 72%
  • in Social Network

With higher mobility, social networking giant Facebook’s revenues increase to 72%

With a 72% increase in the profits for the first quarter, social media giant Facebook has put the onus on the strong mobile advertising business. For Facebook, the giant social networking service, mobile advertising is about 59% of the total revenue generated in the first quarter of 2014. Facebook has been focusing on the increase in the growth of the members using the service on smartphones with affordable internet plans. A host of applications running on the social network which have been designed for mobile platforms has ensured that more people login all over the world.

According to Mark Zuckerberg the company has made long term strategies that include staying focused on improving the business and products. Another announcement was made about David Ebersman, CFO stepping down and he will be succeeded by Vice President Facebook, Dave Wehner. Zuckerberg said that David has been an important part of building Facebook and he is grateful for all that he has done for the company to keep the communication all over the world. He said he was looking forward to working with Dave as the next CFO.

Outgoing CFO, David Ebersman said that he considered it his privilege to be working with Facebook and he was glad to be a part of their team. He said that he had complete confidence that Dave Wehner has the ability to lead the teams in the future.

  • April 26, 2014
  • By admin
  • Comments Off on ‘Hornet’, top gay social network has over 3 million users in 2 years
  • in Social Network

‘Hornet’, top gay social network has over 3 million users in 2 years

Lack of online gay forums or networks or those that were in place sounded too ‘sleazy’, led Sean Howell and a few others to establish Hornet. Though it was a profitable mobile service focusing on helping men find dates, but there was no feature of general socializing. As an app, it filled in the gap for the eager audience and within a short span of 2 years, the social networking apps has managed to attract over 3 million users worldwide. With over 20% increase every month, Howell said that the apps was not just popular in US but users as far as Turkey, Russia, Brazil and France have been using it.

When they launched it in 2011, the first day the servers crashed because there were too many people signing on. Howell said that they are constantly trying to catch up with the growing demand but he said that meeting such demand as a CEO can be a struggle.  He he has managed to raise $2 million, he was of the view that he didn’t need any more as the apps makes money by selling premium accounts and advertising revenue. The premium account didn’t have any advertisements and account for the major revenue for the company.

  • April 20, 2014
  • By admin
  • Comments Off on Work4 gets $7 million funding to enhance recruitments using social network apps
  • in Social Network

Work4 gets $7 million funding to enhance recruitments using social network apps

An online recruiting service, Work4 utilizes social networks to find job leads and advertise vacancies, has raised $7 million in new funding to expand in international markets.  It was led by existing financial investors, Matrix Partners while the new investor is the French venture capitalists, Serena Capital. Before this funding, the company Work4 has been able to raise $11 million from CEO at Hearsay Social, Clara Shih and ex-President Monster.com, Steve Pogorzelski.

According to Stéphane Le Viet, CEO and co-founder at Work4, the need of the time is to tap into the social networking user base and ‘turn fans into brand’ employees. He said that the current online recruiting market is being dominated by Indeed.com and Monster.com which are highly inefficient because they do not cater to the time that people spend on social networks and social media channels. He is conversant with this market as he had co-founded, MultiPosting, another online recruitment company before establishing Work4.

He was of the view that Work4 will benefit by the social networks and when consumers become employees, it helps. The retail and sales companies can leverage to get better candidates by looking into the social network fan base. Work4 has worked with companies like Hard Rock Café, Groupon, Gap, AIG, L’Oreal and Intel to name a few.

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